The person behind the studio.
AFS Creative Studio is led by Amanda Scott, a creative director who's spent 8+ years building brand systems for growing companies, from national restaurant campaigns to biotech-backed wellness brands. Every project is led personally, with a trusted network of specialists brought in when the work calls for more hands.
"Speed only matters if it's protecting something. That's the part I actually get hired for."
A short history.
I started freelancing in 2017 and spent years inside agencies and in-house teams (Ivio Agency, Goodwill, True Food Kitchen) before building AFS Creative Studio. Most recently I served as Creative Director at Folly Nutrition, leading brand identity, packaging, and multi-channel creative across a full DTC launch. Now I run AFS Creative Studio, taking on select brand identity and creative direction engagements for wellness, lifestyle, and DTC brands.
Three principles that shape every project.
Senior thinking, lean execution
Creative direction led personally, with specialists brought in only when a project needs more capacity.
Systems over one-offs
Every brand build is designed to scale, not just launch.
Direct, not diplomatic
Honest creative feedback, clear timelines, no agency-speak.
"Amanda moves incredibly fast without ever sacrificing thoughtfulness or detail. From photoshoots to packaging to web design, she brings strategic thinking and polished execution to every part of the process."