The person behind the studio.
AFS Creative Studio is led by Amanda Scott — a creative director who's spent 6+ years building brand systems for growing companies, from national restaurant campaigns to biotech-backed wellness brands. Every project is led personally, with a trusted network of specialists brought in when the work calls for more hands.
"I started as a designer who happened to work fast. What I've learned since is that speed only matters if it's protecting something — a system, a set of decisions, a reason the brand looks the way it does. That's the part I actually get hired for now."
A short history.
I started freelancing in 2017, then spent time inside Ivio Agency learning how brand identity gets built at scale. Creative campaigns and workflow systems at Goodwill followed, before I joined True Food Kitchen as Graphic Design Manager — leading national restaurant campaigns and brand partnerships with AG1 and SZA that reached 10M+ impressions. Most recently, I led creative direction for Folly Nutrition (2025–2026), a biotech-backed DTC wellness brand, running brand identity, packaging, and multi-channel creative across 6+ channels. Now taking on new clients, currently partnering with a handful of lifestyle brands.
Three principles that shape every project.
Senior thinking, lean execution
Creative direction led personally, with specialists brought in only when a project needs more capacity.
Systems over one-offs
Every brand build is designed to scale, not just launch.
Direct, not diplomatic
Honest creative feedback, clear timelines, no agency-speak.
"Amanda moves incredibly fast without ever sacrificing thoughtfulness or detail. From photoshoots to packaging to web design, she brings strategic thinking and polished execution to every part of the process."