About AFS Creative

Built by a creative director. Designed to scale beyond one.

AFS Creative Studio was founded by Amanda Scott after 7+ years across agency, in-house, and independent teams. She has led creative across wellness, hospitality, consumer, DTC, retail, and mission-driven organizations. Alongside client work through AFS Creative, she is open to select senior in-house and contract creative roles. Get in touch.

Amanda Scott, Founder and Creative Director of AFS Creative Studio

Growing companies should not have to choose between disconnected freelancers and an entire creative department.

The studio today

Founder-led.
Agency-built.

AFS Creative combines senior creative direction with specialists assembled around each engagement. Amanda remains the Founder & Creative Director, setting the strategy, shaping the creative standard, and leading the work.

Every engagement is led by senior creative direction, with specialists assembled around the needs of the work. This gives clients direct strategic leadership and the flexibility to bring in the right expertise for brand, web, campaigns, packaging, ecommerce, and production.

The result is a cohesive creative partner that can expand with the work without adding permanent overhead to the client’s team.

Capabilities

Brand identity · Creative strategy · Art direction · Website design · Campaigns · Packaging · Ecommerce creative · Email · Paid media · Creative systems

Our principles

How AFS Creative is built to work.

01

Senior thinking

Every engagement is guided by experienced creative leadership, not handed off after the sale.

02

Right-sized teams

Specialists are assembled around the needs of the scope instead of forcing every project through the same structure.

03

Systems over one-offs

The work is designed to stay useful and cohesive as the brand, team, and channel mix grows.

04

Clear scope

Responsibilities, deliverables, capacity, milestones, and review rounds are agreed before work begins.

Testimonials
“I was lucky to have Amanda to tap into as my creative partner during the early days of building True's strategic partnership department, pitch deck, and process. She is nimble. She can brainstorm opportunities without limits, and when the time comes, she can focus on project processes, timelines, and all executional details.”
Vayshali Bhakta
Leader in Brand Marketing & Growth Strategy · Cross-functional partner · True Food Kitchen

A senior creative partner, built around your next stage.