Creative work that holds up at scale.
Whether you're launching a product or running a studio, the same principle applies: your brand should feel as considered as the work itself.
Primary: brand building
Brand Identity System
Full-scale brand build for growth-stage companies: identity, web direction, and packaging in one engagement. Discovery, competitive audit, 3 concept directions, 2 revision rounds. Most growth-stage brands underestimate how much a logo redesign alone can't fix; this engagement solves the system behind it, not just the mark.
Brand Identity
Logo system, color, typography, and brand guidelines built to scale across every surface.
Brand Audit & Strategy
A deep, honest look at your current brand creative: what's working, what isn't, and a 90-day plan to fix it. Most audits I run uncover the same root issue. A brand that was never wrong, just never translated consistently across channels.
Packaging & Label Design
Consumer product packaging built to stand out on shelf and online. Multi-SKU systems, flavor extensions, retail-ready files. Packaging that performs on shelf and on a 3-inch phone screen are different design problems. I solve for both from the start.
Supporting: DTC channel design
Email Flow Design
Klaviyo flow design, Figma-delivered. Welcome to win-back.
Shopify & Landing Page Design
Conversion-focused Figma mockups for Shopify, Replo, Wix, or Squarespace Design-only or full design-to-dev handoff.
Paid Social Creative
Static ad creative for Meta and TikTok.
Custom quote based on project scope
Get in touchLooking for ongoing creative leadership?
Fractional CD is my embedded engagement model: dedicated creative direction across every channel, built for teams that need a consistent creative partner over time.
A clear process, every time.
Discover
A focused intro call (about 30 minutes) to understand your brand, where you're going, and what's getting in the way. No deck required.
- Shared understanding of goals, timeline, and budget
- Honest read on whether we're the right fit
Scope
A written proposal within 2 business days outlining exactly what we'll build, when, and what it costs. No vague retainers, no scope creep.
- Scope of work, timeline, and investment
- Milestone schedule with review checkpoints
Design & Direct
Concept development with structured review rounds. Senior creative direction with specialist execution. You stay close to the work without managing the process.
- 2–3 concept directions
- Revision rounds per package
- Async + live reviews to keep momentum
Deliver
Final files, organized handoff, and a brand your team can run with. Production-ready, easy to find, easy to use.
- Production-ready files in Figma / AI / PDF
- Brand guide if applicable
- 30-day post-delivery support window