Creative leadership without another full-time executive hire.
Fractional creative direction for growing brands that have execution resources but need a senior leader setting the vision, raising the standard, and keeping creative aligned across channels.
What we can own.
Scoped around the team.
Every engagement is defined around the organization’s needs, not weekly access to Amanda’s time. Pricing is a custom monthly engagement. Most begin with a three-month commitment.
Direction, with or without execution.
Creative Partnership
AFS Creative provides ongoing creative direction and specialist execution within defined monthly capacity and deliverables.
Fractional Creative Direction
AFS Creative primarily leads and directs the client’s existing internal team, freelancers, or agency resources.
Questions, answered.
Is this an execution retainer?
No. Fractional Creative Direction primarily leads and directs your existing internal team, freelancers, or agency partners. If you need ongoing direction plus AFS Creative execution, a Creative Partnership is the better fit.
How is an engagement scoped?
We define leadership responsibilities, meeting cadence, channels under oversight, campaign priorities, team responsibilities, deliverables, and duration before work begins.
How long is an engagement?
Most fractional engagements begin with a three-month commitment. The duration and renewal structure are confirmed in the scope.
Do you manage existing creative resources?
That can be included. AFS Creative can brief, review, and direct internal designers, freelancers, agencies, photographers, and production partners when the scope calls for it.
Set the vision. Raise the standard.
Tell us where your team needs senior creative leadership and what needs to become more cohesive.
Discuss Your Project