Folly Nutrition
As Creative Director at Folly Nutrition, I led end-to-end creative direction for a biotech-backed DTC wellness brand: brand identity, packaging, website experience, and multi-channel marketing across 6+ channels. I built a continuous creative testing operation running 10+ new ad concepts per cycle and developed the frameworks to hold brand consistency at high volume.
I designed the full packaging and label system for multi-SKU launches across EU, FR, DE, and USA market variations, redesigned the Shopify storefront and Amazon PDP, and handed off a fully documented brand and creative engine to an in-house team.
Full packaging and label design for multi-SKU launches and flavor extensions. Front and back panel design, dieline coordination, and print-ready files built for consistency as new SKUs roll out.
Scalable packaging and label system built for multi-SKU launches and flavor extensions. Front and back panel design, dieline coordination, and print-ready files that hold brand consistency as new SKUs roll out.
Shopify/Replo storefront and PDP design built to convert. Homepage, product pages, and A+ content for Amazon, designed as an extension of the same brand system across every touchpoint.
Modular email framework spanning welcome, education, promo, and retention flows. Templated for rapid deployment while holding brand voice steady across every send.
High-volume Meta and TikTok creative built for test-and-learn. Hook variants, static and motion cutdowns, and UGC frameworks tracked against ROAS and CAC targets.
What partners say.
One of the strongest creative operators I've come across. Amanda has an exceptional instinct for brand, not just in how things look, but in how they feel, translate, and scale across touchpoints. She brings clarity to ambiguity, raises the bar on visual identity, and consistently delivers work that is both on-brief and elevated.
Amanda produces incredible work. She's thoughtful, meticulous, and a real team player. High agency with a relentless work ethic that makes a brand shine across every channel. She can match the tempo of any business with no compromise on quality. I'd refer her to anyone I work with in a heartbeat.
Consistently impressed by both the speed and quality of her work. Amanda is exceptionally versatile across every aspect of brand design, from photoshoots and packaging to web and brand guidelines, bringing strong creative instincts, strategic thinking, and polished execution to every part of the process.