Folly Nutrition
Creative direction for Folly Nutrition, a biotech-backed DTC wellness brand — brand identity, packaging systems, website experience, and multi-channel marketing across 6+ channels (Shopify/Replo, Amazon, Meta, TikTok, email, and influencer/UGC), led as Creative Director. Scalable packaging and labeling systems built for multi-SKU launches and flavor extensions, developed in partnership with founders, paid media, science, ops, and social teams to keep creative aligned with growth targets. A continuous creative testing operation running roughly 10 new creative concepts every 2 weeks, expanded into ~20 variations per cycle, with top-performing creative reaching CPA as low as $18.93 and organic video hitting 1.62% CTR. Frameworks, guidelines, and a creative engine built to hold brand consistency at high volume — then handed off cleanly to an in-house team of designers and creative strategists.
Modular email framework spanning welcome, education, promo, and retention flows — templated for rapid deployment while holding brand voice steady across every send.
High-volume Meta and TikTok creative built for test-and-learn — hook variants, static and motion cutdowns, and UGC frameworks tracked against ROAS and CAC targets.
Scalable packaging and label system built for multi-SKU launches and flavor extensions — front and back panel design, dieline coordination, and print-ready files that hold brand consistency as new SKUs roll out.
Shopify/Replo storefront and PDP design built to convert — homepage, product pages, and A+ content for Amazon, designed as an extension of the same brand system across every touchpoint.
What partners say.
One of the strongest creative operators I've come across. Amanda has an exceptional instinct for brand — not just in how things look, but in how they feel, translate, and scale across touchpoints. She brings clarity to ambiguity, raises the bar on visual identity, and consistently delivers work that is both on-brief and elevated.
Amanda produces incredible work. She's thoughtful, meticulous, and a real team player — high agency with a relentless work ethic that makes a brand shine across every channel. She can match the tempo of any business with no compromise on quality. I'd refer her to anyone I work with in a heartbeat.
Consistently impressed by both the speed and quality of her work. Amanda is exceptionally versatile across every aspect of brand design — from photoshoots and packaging to web and brand guidelines — bringing strong creative instincts, strategic thinking, and polished execution to every part of the process.