Public Health / Social Impact

Decoded

Led a brand overhaul and statewide public health campaign, including UX/UI, social content, and a visual system focused on accessibility and community engagement.

Amanda’s role

Creative Services Lead, The Social Changery (in-house, Aug 2022–Feb 2023)

Employment context

In-house experience

Scope

Brand Identity · Web Design · Campaign

Decoded brand and campaign work · In-house at The Social Changery

The work

The story behind the work.

Creative Services Lead: brand identity, website redesign, and statewide public health campaign across digital, out-of-home, and social channels.

decodedca.org ↗

01 / challenge

The challenge

The Decoded public health campaign needed to make information and support more accessible to communities across California, with a consistent identity across channels.

02 / approach

The approach

As Creative Services Lead at The Social Changery, Amanda led the brand refresh and website UX/UI, focusing on clear navigation and mobile accessibility, and created campaign assets for billboards, social media, presentations, and digital advertising.

03 / outcome

The outcome

The original case study reports campaign media engagement at three times its projected target. This was a team campaign produced during Amanda’s in-house role, not a result attributed solely to AFS Creative.

Project highlights

3×

Campaign performance above projected engagement targets

20+

Assets across digital, OOH, social, and print