Work
The Social Changery
Brand IdentityWeb DesignMulti-Channel Campaign
Role
Creative Services Lead
Scope
Brand identity, website redesign (UX/UI), multi-channel campaign — digital ads, billboards, social, presentation decks
Live
decodedca.org
Overview
At The Social Changery, we led creative direction for the Decoded Campaign — a statewide public health initiative in partnership with the California County Health Department. The project required a full brand overhaul: new visual identity, messaging framework, and a redesigned website focused on accessibility and health literacy for underserved communities. We produced 20+ assets across billboards, digital ads, social media, and presentation decks. The campaign exceeded projected media engagement by 3×.
Results
3×
Campaign performance above projected engagement targets
20+
Assets across digital, out-of-home, social, and print
Statewide
Public health campaign reaching communities across California
Gallery
Social System
Presentation Deck