Noble Ground Coffee
Built a full brand identity for Noble Ground Coffee while leading design at Goodwill: logo, packaging, in-store graphics, and web, designed to scale across multiple locations.
Senior Graphic Designer, Goodwill (in-house, Mar 2023–Mar 2024)
In-house experience
Branding · Packaging · Web Design · Environmental Design
The story behind the work.
Full brand identity system: logo, packaging, digital assets, in-store environmental graphics, and website built to scale across multiple locations.
The challenge
Noble Ground Coffee needed a cohesive identity that could feel premium yet approachable and extend across an expanding group of locations.
The approach
Working in-house at Goodwill, Amanda designed the logo, packaging, digital assets, in-store graphics, and an approachable website for the sustainability-focused coffee company.
The outcome
The identity formed a consistent system across physical and digital touchpoints, designed for use across multiple locations.
Full system
Logo, packaging, digital, environmental, and web in one cohesive build
Multi-location
Identity designed to scale across an expanding retail footprint
All the work, every example.
10 images