Education / Nonprofit
The Excel Center x Goodwill
Brand identity and environmental graphics for The Excel Center, created while leading design at Goodwill.
Amanda’s role
Senior Graphic Designer, Goodwill (in-house, Mar 2023–Mar 2024)
Employment context
In-house experience
Scope
Brand Identity · Environmental Design · Large-Format Print · Creative Direction · Project Management
01 / challenge
The challenge
The Excel Center needed large-scale environmental graphics that would speak to adult learners and reflect its mission of building brighter futures.
02 / approach
The approach
While working in-house at Goodwill, Amanda designed identity and large-format environmental applications around community and motivation, bringing the center’s message into its physical spaces.
03 / outcome
The outcome
The work created a visual presence for the center through environmental design and large-format print.
Full project gallery
All the work, every example.
9 images