Work
True Food Kitchen — Art Direction · Branding · Campaigns · Digital Design

True Food Kitchen

Art DirectionBrandingCampaignsDigital Design
Role
Graphic Design Manager
Scope
Brand identity, multi-channel campaigns, photo direction, email, paid, print, environmental
Overview

As Graphic Design Manager at True Food Kitchen, we led brand-wide campaigns — including national partnerships with AG1 and SZA — reaching over 10 million impressions across digital, print, social, and in-store. We developed cohesive brand identities for True Food Kitchen and the newly launched True Food Market, directed 10+ photoshoots end-to-end, and streamlined creative workflows that reduced project delivery timelines by 20%.

Results
10M+
Impressions across AG1 & SZA campaign collaborations
10+
Photoshoots directed from concept to delivery
20%
Reduction in project delivery timelines
Gallery
True Food Kitchen — SZA Collab
True Food Kitchen — AG1 Collab
True Food Kitchen — True Food Market Identity
True Food Kitchen — Email & Paid Ads
True Food Kitchen — In-Store Signage
True Food Kitchen — Seasonal Campaign
Testimonials

What partners say.

Amanda produces incredible work. She's thoughtful, meticulous, and a real team player — high agency with a relentless work ethic that makes a brand shine across every channel. She can match the tempo of any business with no compromise on quality. I'd refer her to anyone I work with in a heartbeat.

Benoit Jack Beaulieu
Growth & Brand Operator
Collaborator across two brands

Amanda is a strong partner when it comes to understanding the strategy and building a plan that drives toward the objective. She's nimble — she can brainstorm opportunities without limits, then focus on process, timelines, and executional detail when the time comes.

Vayshali Bhakta
Leader in Brand Marketing & Growth Strategy
Cross-functional partner · True Food Kitchen