True Food Kitchen
Role: Graphic Design Manager, True Food Kitchen (in-house, Mar 2024–Jul 2025)
As Graphic Design Manager at True Food Kitchen, I owned the full creative output of the brand: photoshoot direction, seasonal campaigns, email design, in-store print collateral, and web. I planned and art directed all seasonal photoshoots, led brand partnerships with AG1 and SZA, and produced 5 to 10 email designs per week across product launches and seasonal rollouts.
I built the brand identity for the newly launched True Food Market including in-store environmental collateral, managed the WordPress site and all Olo menu imagery, and implemented a full photo asset management system, bringing structure and consistency to a high-volume creative operation.
From brief to final frame.
I planned and art directed all seasonal photoshoots for True Food Kitchen. I owned the creative brief, shot list, styling direction, and on-set art direction through to post-production. Shoots spanned product, lifestyle, and campaign formats, supporting seasonal menu launches, limited-time offers, and brand partnership activations.
For the AG1 and SZA brand collaborations, I helped lead the creative direction from concept through execution, coordinating between internal teams, brand partners, and production to deliver campaign imagery used across digital, paid, print, and in-store channels.
I also launched the True Crisp'd Chicken campaign, directing the photoshoot and overseeing creative execution across all collateral. Every shoot was managed end-to-end: pre-production planning, on-set direction, post-production oversight, and final asset delivery into the brand's photo management system.
Planned and art directed all seasonal campaign photoshoots across product, lifestyle, and campaign formats
Art direction support for AG1 and SZA collaborations, coordinating between brand partners and production
Directed the photoshoot and campaign creative for the True Crisp'd Chicken launch across digital and print
Full brand identity for the newly launched True Food Market. Logo system, environmental typography, and an illustration language extending across in-store murals, signage, and packaging.
Campaign creative from photoshoot direction to digital and print execution across every seasonal launch
5 to 10 emails per week: promotional, seasonal, and product launch campaigns designed and delivered in-house
Brand identity and in-store environmental collateral for the newly launched True Food Market sub-brand
Creative execution across AG1 and SZA collaborations: digital, paid, print, and in-store
What partners say.
I was lucky to have Amanda to tap into as my creative partner during the early days of building True's strategic partnership department, pitch deck, and process. She is nimble. She can brainstorm opportunities without limits, and when the time comes, she can focus on project processes, timelines, and all executional details.